The search for the best bikini
Once while packing my bags for a trip to Costa Rica, I realized that my bikinis just didn’t look good on me. Naturally, I did what any girl would do. I began the search for the perfect bathing suit by going online. I searched thoroughly through the many options. During the search, I fouid a company created by a woman from Brazil who was studying in America and was fed up with the way bikinis fit. She created a company that makes the micro bikini and the Brazilian bikini. After sitting down with Ana, the founder of Look Swimwear, I found out more about the search for the best bikini.
She easily answered when I asked her why she started the company.
Ana: “[laughs] Yeah, I was I guess not unlike most woman in that I was always frustrated when it came time to go on a trip or head to the beach- I would get into this “bikini panic” because it was impossible to find a bikini that not everyone had, was cute, sexy- really the perfect bikini. I was not used to this feeling at all, I grew up in Brazil and down there the beach and bikinis are really part of the culture. Brazilians love to show off and spend time with their friends and family on the beach. So long story short, I was always around the environment and definitely interested in swimwear fashion and bikinis so this frustration got the best of me- I started Look Swimwear.”
I also asked what she meant by the “perfect bikini.”
Ana:” Well the perfect bikini is really one that has everything that all of us women look for. It has to be well made with high quality Lycras, fashionable, unique enough so that every lady on the beach is not wearing it and most importantly has to reflect who you are. Bikinis and fashion go hand in hand and are really an extension of our personalities so the perfect bikini pulls in all of these components into a small package... [laughter]”
Another question was “how do you describe your line?”
Ana:” I think the best way to describe them is that all of our bikinis are small, sexy, stylish and fun. We market ourselves as a purveyor of micro and Brazilian bikinis and that is in my mind exactly what we are. Anyone can sell bikinis but Look Swimwear is a purveyor because we take so much pride in our design, workmanship, materials we use and service- and we do not take this commitment lightly either. I am always talking to our customers to make sure that we are exceeding their expectations from beginning to end. I think that is one of the things that make us so successful. Consumers these days are very demanding and high expectations. But, they also are loyal to the companies that they trust and serve them well so I guess our huge growth is a vote from our customer base really.”
Ana helped me understand just what constitutes the perfect bikini.
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